With 54 years of history, the red dot seal is one of the most prestigious in the world.  Recognised worldwide, many large design oriented companies also participate in the red dot design award. Hence, winning a red dot are valuable credentials for designers. Propelling your career to the next level, attracting attention and positioning yourself for higher profile design jobs, career advancements or employment at the best design or product companies.

The red dot design award offers winners extensive marketing services to leverage on the success of winning the award. In addition to prominent features of both the winning design and the designer in the impressive award yearbook, distributed worldwide by Avedition, the winning design is also presented for a year at the red dot design museum in Singapore. Complementing the physical presentation in the yearbook and museum, the red dot team also aggressively pursues media opportunities for our winners with its database of more than 800 press contacts, of which, 75 are design centric media.  All exposures are available to winning designers at a highly discounted price as part of red dot’s effort to assist young designers.

A designer may have a very good innovation or design idea and would like to realise the design commercially. Frequently, a designer may encounter resistance when presenting this idea to a company due to a lack of direct contacts with industry or the competition of other designers vying for the attention of a company with new ideas. Winning a red dot differentiates the design to thousands of others, offering a convincing entry point for a discussion with companies.  Every year, winners have reported success at attracting the attention of industry upon winning a red dot and a few have had their ideas manufactured and commercialised.

The cost of protection for new designs by a designer is high, especially when it involves patents rather than design registration. The red dot award: design concept offers a cost effective platform to obtain an independent evaluation of the value of a new design or innovation. Designers can leverage on the expertise and experience of the panel of jury to provide an indication of which design ideas have a better chance of market success, thus directing investment in the protection of the design or even to further develop the design concept.  The designer is informed about 3 months ahead of the public when the design won the award. This allows enough time for the designer to file for protection. If a design does not win the award, it is kept secret, as the adjudication is a strictly confidential and private event.