M++Card

red dot
red dot award: design concept 2008

design:

Abhinav Dapke

With its own built-in memory card and USB connectivity, the M++CARD is a convenient and logical way to achieve effective communication. It cleverly dispenses with the dispensability of traditional paper-based business cards.

The M++CARD is a business card with the added advantage of memory storage. It expands the range of information that can be easily exchanged between people on a business card, catering to items such as product data, portfolios and extended personal information.

The rear side of the M++CARD is laminated and accommodates a memory card. The user’s information, personality or interests can be represented through eye-catching graphics. For example, a fashion designer’s card might feature an abstract representation of a textile. Two slits on the card facilitate snap-fitting of the USB adapter, through which this card can be accessed.

The benefits of combining USB storage with a business card are multifold – aside from helping you to get noticed, such a system makes your card less dispensable. Presently, personal information is popularly exchanged via CDs, often not utilising the complete disk capacity. Being able to accommodate 10-30 MB, the M++CARD provides a more suitable storage capacity.